Billa Children's Brand
This was a fun project where I developed the new children’s brand for Billa Central and Eastern Europe. I wanted to make a bold statement here, keeping the illustrations simple, yet eye catching. In addition to the front face of the packaging the creatures create a connection to the products nutritional values, in a humorous way and can also play with the ingredients, motivating kids to try the product. This should be the standard visual when there is no
product window.
Service
Creative Direction, Packaging Design & Quality Management
Client
REWE Group AG, Billa CEE*
Creative Direction
For this project I worked with two very talented illustrators that created the creatures under my direction. Three versions of each creature were created for versatile use.
Each creature was designed to fit the product window on the packaging creating a connection between the creature and the sweets. The colors were chosen for a uniform look & feel.
*All work shown here was produced when I was working for marian In-house Agentur, REWE Group AG.
All image rights, Rewe Group AG.
