Billa Brand, Central and Eastern Europe
Working in the in-house agency of the Rewe Group AG I was in charge of the packaging design for the Billa Brand in central and eastern European countries. Following the identity of the brand I was able to successfully create photo shootings that were organized for each new product including food- and set-styling.
Service
Creative Direction,
Food-styling & Packaging Design
Client
Billa CEE, REWE Group AG*
Packaging Design | Food & Set-styling
This is an example of the development of a product range (Bifidus Yoghurt Drinks) including the photo-shooting, food- & set-styling and packaging design in Billa CEE’s identity. Working closely with the professional photographers, picture editors and quality management ensured the best possible outcome.
I came up with a set-styling that included a modern smoothie glass with matching colored straws. The fresh fruit ingredients were then placed in the fore-and background of the rustical wood table.
*All work shown here was produced when I was working for marian In-house Agentur, REWE Group AG. All image rights, Rewe Group AG.
